Building the future of influencer marketing
SplayOne is one of the Nordics' leading influencer networks with hundreds of creators in their portfolio and established relationships with major brands across multiple markets. They came to Rhyme with an ambitious vision: transform the traditionally manual, relationship-heavy influencer marketing industry into a scalable, data-driven digital platform.
This wasn't a simple website build — it was a full product partnership from concept to launch and beyond.
The influencer marketing industry is ripe for disruption. Campaigns that should take hours take weeks. Finding the right creator for a specific brief means scrolling spreadsheets and making phone calls. Pricing is opaque, reporting is manual, and scaling to new markets means hiring more people — not building better tools.
SplayOne needed a technology partner who could architect for global scale, move fast without sacrificing quality, and stay committed for the long haul.
Automated the entire workflow from brief creation through creator matching, outreach, and delivery — turning weeks of manual work into a streamlined digital process.
Intelligent tools for finding and evaluating creators across multiple platforms and markets, powered by data from hundreds of past campaigns.
Live campaign performance tracking and analytics, giving brands full visibility into reach, engagement, and ROI as campaigns run.
Enabling brands to run campaigns independently at scale — opening up influencer marketing to smaller companies who couldn't afford agency-managed campaigns.
Rhyme has been SplayOne's core technology partner from the very beginning — involved in everything from product strategy and architecture decisions to hands-on development and deployment.
We worked alongside SplayOne's leadership to define the product roadmap, prioritize features for maximum impact, and shape the technical architecture to support their long-term vision. This wasn't outsourced development — it was true product partnership.
As the platform matured, we integrated AI capabilities for creator recommendations, automated brief generation, and campaign optimization — turning data into a competitive advantage.
What started as an MVP engagement has grown into a multi-year technology partnership. Rhyme continues to be deeply embedded in SplayOne's product development — building new features, scaling the platform for international expansion, and evolving the architecture as the business grows.
This is what we mean when we say we build long-term relationships.
What started as an MVP engagement has grown into a multi-year technology partnership. Rhyme continues to be deeply embedded in SplayOne's product development — building new features, scaling the platform for international expansion, and evolving the architecture as the business grows.
This is what we mean when we say we build long-term relationships.
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