Digital platforms for Sweden's leading betting company
ATG is Sweden's state-owned horse racing and betting company, one of the most recognized brands in Swedish gaming. Rhyme has been entrusted with building multiple digital products for ATG, including Vinstlistan (a winner listing platform), the Arets Hast and Folkets Hast voting platform, Dromfonden, and "Okanda vinnare" — a storytelling concept highlighting the people behind ATG's events.
Each project required compliance with ATG's strict design framework while delivering modern, performant web experiences.
Winner listing platform with server-rendered pages for SEO performance and real-time data from ATG's backend systems.
Real-time voting platform handling tens of thousands of votes during Sweden's biggest horse racing events.
Storytelling platform with a custom CMS for ATG's editorial team — dynamic layouts, content management, and brand-compliant design.
Campaign and voting platform integrated with ATG's existing infrastructure and design system.
Every project shared a common technical foundation: Next.js for server-rendered, SEO-friendly pages, Firebase for real-time database and authentication, and strict compliance with ATG's design framework.
We delivered iteratively with close collaboration and included 30-day post-delivery support on all projects — because launching is just the beginning.
The Arets Hast voting platform successfully handled peak traffic during Sweden's biggest horse racing events. The Okanda vinnare storytelling platform gave ATG a new way to connect with their audience beyond traditional betting — humanizing the brand through compelling narratives about the people behind the sport.
The success of these projects cemented a partnership where ATG continues to trust Rhyme with their digital product development.
The Arets Hast voting platform successfully handled peak traffic during Sweden's biggest horse racing events. The Okanda vinnare storytelling platform gave ATG a new way to connect with their audience beyond traditional betting — humanizing the brand through compelling narratives about the people behind the sport.
The success of these projects cemented a partnership where ATG continues to trust Rhyme with their digital product development.
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